Alan just pointed me at a great posting by Shelby Thayer: Web 2.0 is no excuse not to use web analytics! which suggests setting targets for increase in web2 traffic and has some really useful ideas on tracking progress.
We will definitely need to look at this for our small worlds project, but, for most of the other web 2 projects we have running too.
Tracking links posted on twitter could be a good way of seeing if our students are using twitter for support, the same with seesmic links via twitter.
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